Timings

 The best times to post on Instagram are:

  • Mondays: 10 a.m.–5 p.m.
  • Tuesdays: 11 a.m.–4 p.m.
  • Wednesdays: 11 a.m.–4 p.m.
  • Thursdays: 10 a.m.–1 p.m.
  • Fridays: 9 a.m.–4 p.m.
  • Saturdays: 9 a.m.–5 p.m.
  • Sundays: 4 p.m.
  • Best days to post on Instagram: Tuesdays through Thursdays
  • Worst days to post on Instagram: Saturdays






  • When are the best times to post Reels on Instagram?

    Are the best times to post on Instagram different for static posts versus Reels? Our data source is inclusive of posts, Stories and Reels. The information in this article should guide you to uncover the best times to post any content on Instagram to see positive engagement. This includes a static post, a Story with polls or a creative Reel.

    The best times to post Reels on Instagram will be similar to our data above: generally Tuesdays through Thursdays between 10 a.m. and 4 p.m. Our optimal send time data for Instagram is aggregated for Posts, Reels and Stories—both images and videos.

    For that reason, we recommend you test posting Reels at different times to uncover the highest engagement times for you. Keep in mind that several factors go into Reels’ performance, whether it’s using trending sounds, the Instagram algorithm or having an engaging video hook to capture your audience’s attention.

    What is the best day and time to post on Instagram?

    We know the best time to post on Instagram overall, but what about for each day of the week?

    A purple infographic from Sprout Social shows the best times to post on Instagram to engage with followers, broken down by day.

    Best time to post on Instagram on Monday

    The best time to post on Instagram on Mondays is between 10 a.m. and 5 p.m.

    The week starts with a wide window of above average engagement, showing users are actively scrolling from late morning through the end of the traditional workday.

    Best time to post on Instagram on Tuesday

    The best time to post on Instagram on Tuesday is between 11 a.m. and 4 p.m.

    Tuesday is one of the best days for engagement on Instagram, with activity concentrated in a solid block during the midday and early afternoon hours.

    Best time to post on Instagram on Wednesday

    The best times to post on Instagram on Wednesdays are 11 a.m. to 4 p.m.

    Matching Tuesday’s pattern, Wednesday continues to be a peak day for Instagram activity. This midday window is a reliable time to connect with your audience.

    Best time to post on Instagram on Thursday

    The best times to post on Instagram on Thursdays are from 10 a.m. to 1 p.m. 

    Engagement on Thursdays is highest during a more condensed morning-to-lunchtime window. This is a key time to capture attention before user activity begins to shift toward the weekend.

    Best time to post on Instagram on Friday

    The best time to post on Instagram on Fridays is from 9 a.m. to 4 p.m.

    Similar to Mondays, Fridays see a long period of high engagement, starting earlier in the morning as users look for content to carry them into the weekend.

    Best time to post on Instagram on Saturday

    The best time to post on Instagram on Saturdays is 9 a.m. to 5 p.m.

    While our data shows a very broad window of user activity on Saturday, it is also the day with the lowest overall engagement. This suggests that while users are online, their attention is less focused, making it a less optimal day for posting crucial content.

    Best time to post on Instagram on Sunday

    The best time to post on Instagram on Sundays is 4 p.m.

    Engagement on Sunday is most concentrated around a single peak in the late afternoon. This presents a strategic opportunity to reach audiences as they wind down their weekend and prepare for the week ahead.

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